Philosophy and Approach
Synectics: Creative Management Strategies is a management consulting firm based in Northern California. Steve Zuieback founded the firm in 1985, and collaborates with colleagues in the United States and Australia in the design and facilitation of large-scale systems change work.
Core Principles Behind Our Approach
1. Relationships are the fabric of success
2. It is about paying attention to the connections not only the parts.
3. Embed deep reflection and learning into the process
4. Core values and principles are modeled at every level of scale
5. Utilize crises as strategic opportunities
6. Build leadership throughout the system
7. Leaders actively nurture the system – people, connections, values, goals and principles
8. Deep involvement and ownership is the name of the game
9. Focus on building people
10. Build time into the system for collaboration
11. Work with real people, in real time, on the real work
12. Decisions are based on data in a context of goals, values, principles and opportunities
